Public Announcements


    SMPS Charlotte Program: Confessions of a Content Whisperer: Cracking the Code to Extracting Data from Your Technical Team

    September 20, 2017| 11:30 AM to 1:00 PM

    Marketers constantly juggle proposals, presentation development, external marketing campaigns and whatever else their team throws at them. However, in the AEC industry, marketers must rely on our technical experts for input in order to get these tasks done. There hasn’t been much insight into how to actually extract that content from a technical team...until now. This extraction (sometimes referred to as pulling teeth) has easily become one of marketing’s toughest challenges. If you’ve heard, “I’m too busy,” “I don’t know what to write about” or “Why can’t you do it?” when asking for content from your team, this session is for you. This session equips marketers with tools to get content from their technical team that help complete proposals, project data sheets, blogs, case studies, papers and all other content marketing pieces. 

    We’ll discuss how to gain leadership buy-in, working with specific internal personas and five methods marketers can use to extract quality content from their team. In a world of continuous proposals, marketers really don’t have time to beg for content and they shouldn’t have to.  

    Session Learning Objectives:

    • Identify what your team needs to know before contributing content
    • Identify several subject matter expert (SME) personas and their motivations
    • Outline five methods to extract content from your technical team


    Speaker: Danielle Gray, President of DG Marketing Company

    Danielle Gray is a Digital Marketing Strategist with six years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing Company, a digital marketing firm committed to contributing and creating genuine, humanized digital marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the AEC industry.

    Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor's in Marketing and MBA from the institution. She now resides and runs her company in Atlanta, Georgia.

    Please note: Lunch will be provided at this event.

    If you have any questions, please contact Amy Jones at 704.973.6889 or

    Cancellation/Refund Policy:
    Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

    $35.00 Member Ticket - Charlotte Chapter
    $45.00 after 05:00 pm September 18

    $65.00 Non-Member Ticket
    $75.00 after 05:00 pm September 18

    $35.00 Member Ticket - Other Chapter
    $45.00 after 05:00 pm September 18

    JE Dunn
    1616 Camden Road
    Charlotte, NC 28203

    Register Now



    SMPS Palmetto's 2017-2018 Board of Directors

    This past year was one of growth for the SMPS Palmetto Chapter. We applaud the progress set in motion by the 2017-2018 Board of Directors and welcome the new opportunities of the coming yearl, including a venture into the upstate! You can look forward to another successful year of outstanding programs, informative luncheons, and professional networking opportunities.

    The new term for our 2017-2018 Board of Directors will begin on September 1st.

    Catherine Yaw
    Choate Construction Company
    Anna Lucas
    Pond & Co.
    Paige Carlton
    Thompson Turner Construction
    Immediate Past President
    Jennifer Henikman
    Day & Zimmerman
    Caroline Eskridge
    Trident Construction
    Michael Young
    Elliott Davis
    Director at-Large, Finance
    Courtney Avant
    HDR, Inc.
    Co-Director at-Large, Membership
    Mary Helen Beard
    Sowell Gray

     Co-Director at-Large, Membership
    Jenna Dowd Hart
    HDR, Inc.
    Co-Director at-Large, Communications
    Phereby Derrick
    Colliers International

    Co-Director at-Large, Communications
    Geoff Lewis
    GEL Engineering
    Co-Director at-Large, Sponsorship
    Besty McDonald
    Buchanan Construction Services
    Co-Director at-Large, Sponsorship
    Liz McCary
    Colliers International
    Co-Director at-Large, Programs
    John Brandon
    ADC Engineering
    Co-Director at-Large, Programs
    Liz Rhoads, CPSM
    Thompson Turner Construction
    Director at-Large, Education


    Congratulations to the SMPS CPSMs!

    SMPS Palmetto is proud to have multiple members within our organization who have successfully positioned themselves amongst their peers, colleagues and competitors as professional marketers. With the attainment of the CPSM (Certified Professional Services Marketor) designation, they have shown a signifigant investment in themselves and their companies by striving for continuous improvement through education and professional success. Congratulations to the following SMPS Palmetto members:

    Lauren Minors, Marketing Project Manager
    O'Brien & Gere
    *SMPS Palmetto President, 2015-2016

    Brittany Williams, Client Liason - Marketing & Communications
    Mead & Hunt
    *SMPS Palmetto Past President, 2014-2015

    Jenny Chubb, Marketing Coordinator
    GEL Engineering

    Mike McCarthy, Marketing/Business Development
    RMF Engineering

    Mary Helen Beard, Marketing Director
    Mashburn Construction

    Susan Collins, Chief Operating Officer
    Whole Building Systems

    Brian Gallagher, Director of Business Development

    Kay McLaurin, Business Development Manager
    Carter Goble Lee

    David E. Chase, President
    Chase A&EP PA

    Liz Rhoads, Senior Marking Coordinator
    O'Neil, Inc.

    Russell Sanford, Senior Manager - Marketing & Corporate Development
    Kleindschmidt Associates

    In addition to the aforementioned members, SMPS Palmetto would like to congratulate Rhodes White of White Consulting for achieving the distinction of SMPS Fellow. SMPS is a previous past president and the founding member of SMPS Palmetto. As a Fellow, she has attained the highest level of experience and leadership in marketing within the design and building industry by going a step beyond CPSM certification. SMPS Fellows serve as a resource at the chapter, regional, and national levels, providing insight, ideas, programs, and mentoring for the benefit of the members and the Society. In addition, these individuals teach, write, and speak on marketing issues outside of SMPS, working to advance the profession of marketing professional services throughout the architectural/engineering/construction industry.

     If you are a current SMPS Member and would like more information about CPSM certification, please visit here.