Meeting/Event Information

    Take Your Proposals to the Next Level (SOLD OUT)

    January 25, 2018
    8:30 AM - 12:30 PM
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    The Palmetto Club
    1231 Sumter Street
    Columbia, SC 29201


    Did you ever wish you could have more of an impact on your clients’ decisions? What if you could get into their heads, influence their decisions, and craft more compelling proposals?

    Matt Handal (author and contributing editor of SMPS Marketer) will take you through a three-step workshop designed to give you new insights into your clients’ decision process and help you leverage science-based tactics to create more compelling proposals.

    Your registration includes Matt Handal's book, Proposal Development Secrets: Win More, Work Smarter and Get Home on Time, the half-day workshop, breakfast and refreshments.

    Step One: Introduction to Mind Marketing

    The presentation goes over the science of the mind and how you can leverage this knowledge to get into your client’s head.

    Topics Include:

    • The Science Behind How We Make Decisions

    • How People Who Say We Make Emotional Decisions Are Misleading You

    • Weapons You Can Use To Influence Decisions

    • Animated Examples of How These Weapons Can Be Used

    • Real World Tactics For Getting Into Your Clients’ Heads

     Step Two: Step Into The Shoes Of The Proposal Evaluator

    This session is a hands-on experiment that puts you in the role of the proposal evaluator. Each group will be presented with a number of REAL proposals and will be required to decide on a clear winner.

    By gaining a TRUE understanding of what proposal evaluators are challenged with and how they make decisions, you’ll know what to focus on the next time you develop a proposal.

    Step Three: Proposal Development Secrets

    Based on the book of the same name, this presentation delves deeper into the proposal development secrets that will give you an edge over your competition. It also covers additional topics not included in the book.

    Topics Include:

    • The Single Question That Can Dramatically Increase Your Proposal Wins

    • The Biggest Proposal Mistake You’re Probably Making

    • How You Can Beat The Incumbent

    • How To Get Evaluators To Actually Read Your Proposal



    Matt Handal, Founder/Editor, Help Everybody Everyday



    Matt Handal is the author of the book, Proposal Development Secrets: Win More, Work Smarter, and Get Home on Time. He has produced successful proposals for some of the largest professional service firms in the world. His proposals have gone to government and commercial clients in every state and overseas.

     He offers advice for Principals and the marketers who work for them as a contributing editor to SMPS Marketer and the host of, a blog dedicated to helping marketers in the A/E/C industry.


    Would your firm like to sponsor this program? Through the generous donations of our sponsors, our chapter is able to continue to provide high quality programs in Charleston, Columbia and Greenville. Additional program sponsorship opportunities for this program are available. If you would like to become a program sponsor, please contact Betsy McDonald or Geoff Lewis.  Program sponsorships are $250 and limited to non-competing firms.

    Thank you to Mashburn Construction for sponsoring this program!

    The ticket price for members and non-members includes lunch.  Due to limited seating, online registration is highly encouraged. A $10 late fee will be incurred for all walk-in registrations. Payment via cash, check, or card is accepted when paying at the door, and all checks should be made out to: SMPS Palmetto

    Refunds will only be granted if cancellation is made within 48 hours of the start time and will only be provided in the form of a credit to another program. No refunds will be made for no-shows. Email for substitution or refund requests.


    $75.00 SMPS Members Only
    $85.00 after 05:00 pm January 22
    $65.00 Earlybird rate before January 17

    $100.00 Non-SMPS Members
    $110.00 after 05:00 pm January 22
    $90.00 Earlybird rate before January 17