Meeting/Event Information

    Public Relations, Marketing, and Crisis Management in the Age of Social Media

    March 22, 2018
    11:30 AM - 1:00 PM
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    The Palmetto Club
    1231 Sumter Street
    Columbia, SC 29201

    MIDLANDS PROGRAM: "Public Relations & Crisis Management in the Age of Social Media"

    As marketing professionals, our jobs require us to wear many hats – and the diverse nature of the business is what makes us thrive. But staying current with every communications discipline can sometimes be a challenge.  Hear from an agency veteran about the strategies and techniques that today’s leaders are employing for their clients – both large and small, particularly in the A/E/C space. You’ll explore a number of best practices that will enhance your ability to plan and execute campaigns for media relations, social media, reputation management, and more. During this program, you will learn: 

    • How the public relations industry has changed in recent years
    • How to cultivate meaningful relationships and communicate with key press
    • What determines a good story
    • How to effectively integrate social media with A/E/C marketing campaigns
    • How to identify what’s different and newsworthy about your company
    • How to find and work with an outside public relations agency
    • How to establish a personal angle for stories about your A/E/C projects.



    Brynley Farr, Creative Director 

    ByFarr Owner and Creative Director, Brynley Farr, is a native sandlapper raised in rural South Carolina. As a child she was obsessed with being creative; blank paper became books, shoeboxes became robots and pantyhose eggs became snow globes -- "Work" is her dream. Brynley loves the process of research and design; most of her work begins as coffee stained sketches and comes to life through collaboration with her outstanding team.

    Would your firm like to sponsor this program? Through the generous donations of our sponsors, our chapter is able to continue to provide high quality programs in Charleston, Columbia and Greenville. Additional program sponsorship opportunities for this program are available. If you would like to become a program sponsor, please contact Betsy McDonald or Geoff Lewis.  Program sponsorships are $250 and limited to non-competing firms.

    The ticket price for members and non-members includes lunch.  Due to limited seating, online registration is highly encouraged. A $10 late fee will be incurred for all walk-in registrations. Payment via cash, check, or credit card is accepted when paying at the door, and all checks should be made out to: SMPS Palmetto

    Refunds will only be granted if cancellation is made within 48 hours of the start time and will only be provided in the form of a credit to another program. No refunds will be made for no-shows. Email for substitution or refund requests.


    $25.00 SMPS Members Only
    $35.00 after 05:00 pm March 19
    $20.00 Earlybird rate before March 14

    $40.00 Non-SMPS Members
    $50.00 after 5:00 pm March 19
    $35.00 Earlybird rate before March 14

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