SERC is our region’s signature educational and networking event—bringing together SMPS members from chapters across the Southeast for three days of learning, connection, and collaboration. With engaging sessions, interactive workshops, and relationship-building events, SERC provides practical, actionable insights you can immediately apply to your role.

Palmetto members have a strong and consistent presence at SERC. Over the years, our chapter has been proud to have members serve as conference speakers, contribute on Planning Committees, and hold seats on the SERC Advisory Board. This level of involvement reflects Palmetto’s commitment to leadership, service, and professional growth—and creates meaningful opportunities for our members to engage, contribute, and be recognized at the regional level.

Amplify A|E|C is the SMPS national conference and the largest annual gathering of marketing, business development, and leadership professionals in the A/E/C industry. For Palmetto Chapter members, Amplify is your opportunity to step outside the Southeast and connect with peers, thought leaders, and innovators from across the country.

Through inspiring keynotes, practical breakout sessions, and hands-on workshops, Amplify delivers big-picture strategy and real-world tools you can bring straight back to your firm. Whether you’re looking to sharpen your technical skills, explore leadership growth, or build a national network of A/E/C professionals, Amplify offers an unmatched experience to expand your perspective and elevate your impact.